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海南省旅游市场客源分析及营销对策

摘要:海南拥有发展旅游得天独厚的条件,具有典型的热带海岛旅游资源,而且自从海南岛建省后,海南一直重视发展旅游业,海南正以自己独特魅力吸引越来越多的旅客,旅游业也己经成为海南经济的一个重要支柱产业。本文介绍了我国旅游市场环境状况,从地理位置、旅游自然资源、人文景观及民族风情等方面分析了海南发展旅游业的巨大优势,在此基础上,从国内客源市场和国外客源市场两个方面分析了海南省旅游客源市场现状;探讨了当前旅游市场旅客需求发展趋势,认为旅客需求了突出休闲娱乐性、要求进行主题旅游及追求参与性活动,注重绿色旅游备。最后针对海南旅游状况结合旅客需求发展趋势,提出了扩大海南旅游市场客源的营销策略
关键词:海南省 旅游业 趋势 营销策略
Abstract: The development of tourism in Hainan has a unique position, with a typical tropical island tourist resources, and since after the Hainan province, Hainan has always attached importance to the development of tourism, Hainan is the charm of its own growing number of tourists, tourism Hainan's economy has become an important pillar industries. This paper introduces the state of the environment of China's tourism market, from the geographical location, tourism, natural resources, cultural and ethnic customs, such as analysis of the development of tourism in Hainan huge advantage in this basis, the source from the domestic market and foreign source markets analysis of a tourist market in Hainan Province status quo; to explore the current development of tourism market trends in passenger demand that the passenger demand of outstanding entertainment, the theme of tourism and called for the pursuit of participatory activities, focus on green tourism prepared. Finally, the situation of Hainan tourism development trend of passenger demand combined with proposed expansion of Hainan tourism market source of marketing strategy
Key words: Hainan Province, the trend of tourism marketing strategy

目录
摘 要 1
Abstract 2
引 言 4

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