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时间:2017-10-02 其他毕业论文 我要投稿

摘  要


关键词:饮食; 文化; 风俗;个性化;品牌


The development of fast food in China is extremely fast, some western fast food brands have already captured most of the fast food markets in the world. In China, there is a saying of “Fast Food Culture”, and we begin to be concerned about the influence of fast food.
Take McDonald’s for example, as a famous brand of fast food, it has widely captured the world-wide locations, its success must not be limited in the taste of food and management. Therefore we must pay attention to its culture, which means: cheap, uniformity, efficiency, availability. From that, we can see some new Western dining cultures, such as individualism, equality, and so on.
What’s more, in order to develop Chinese fast food industry, it is imperative that we have our own fast food brands and try to adapt to the modern life, which means personality service.

Key words:  dining;  culture;  influence;  personality;  brand


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