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时间:2017-10-02 其他毕业论文 我要投稿

An Analysis of Language Features in English Advertisements

As a way of propagating and transmitting information, advertising’s role cannot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels and expatiate on rhetorical features in advertising. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods advertisements, technical equipment advertisements, service advertisements, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language.

Key Words: English advertisements; language variation; rhetoric; pun; alliteration

摘  要




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